PROGRAMMES
   
 

Benefits

  Programme Structure
  Programme Schedule
  Assessment Methods
  Entry Requirements 
  Intake Schedule
  Fee & Payment Schedule


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

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Executive Diploma in Media Relations and Communication

Overview

The Executive Diploma in Media Relations and Communication (EDMRC) is a 13 (thirteen) months part-time programme. The aim of the programme is to provide participants with an in-depth understanding of the fundamentals of media relations and communication and to equip them with a strong base for onward career progression and development.

 

Benefits
Upon completion of the course, participants should be able to :

  • understand relevant learning skills

  • Understand the roles of media in community

  • get an exposure on new tools and ideas in media relations and communication

  • gather information, conduct research, interview sources, and write news releases on a wide variety of subjects

  • respond in a timely manner to media inquiries

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  Programme Structure

  The entire course comprises of eleven (11) modules, namely:

Module

Description

Contact Hours

1

Media and Society

28

2

Media Research Method

28

3

Working With the Press

28

4

Handling Television

28

5

Audience Management

28

6

Media Planning & Management

28

7

News & Media Release Writing

28

8

Feature Writing

28

9

Script Writing for Broadcast

28

10

Editing

28

11

Special Project

28

 

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Programme Schedule

· Class - Saturday 
· Time -   9.00 am - 6.00 pm 

 The above schedule is only for programmes conducted in Kuala Lumpur. Please contact the course coordinator or our programme manager for programme schedule at other locations.

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Assessment Methods

Methods

100%

Examination

60

Assignments

40

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Entry Requirements

  • SPM 3 credits with 3 years of working experience, OR

  • STPM 2 principles with 2 years of working experience, OR

  • Diploma recognized by UM with 1 year of working experience, OR

  • Degree in any discipline, recognized by UM

(Applicants who do not meet the entry requirements above will be considered through an interview session.)

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Intake Schedule

July and December.

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Course Fees

 

Methods of Payment

Total

Full Payment (lump sum)

RM 8200.00

By Instalment (refer to payment schedule)

RM 8500.00

Payment Schedule

 

Fee (RM)

Registration

2200.00

Monthly

 

1

570.00

2

570.00

3

570.00

4

570.00

5

570.00

6

570.00

7

570.00

8

570.00

9

570.00

10

570.00

11

600.00

TOTAL

8500.00


The fees quoted above is only for programme conducted in Kuala Lumpur. Please contact us for course fees at other locations.

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