Introduction to Sport Media

Introduction to Sport Media

Participants will be introduced to the theories of media and public relations. They will be able to evaluate theories related to the local sport context. The roles and responsibilities of the media director will also be discussed.
Course Objectives

At the end of the course, participants are able to:

  1. Evaluate the role of media and public relations in sports journalism.
  2. Apply basic theories and principles of public relations in sports management.
  3. Plan sports media and public relations assignmnets.
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